Product Selection
This walks you through picking products to sell on Xiaohongshu using a four-factor framework: market demand, competition analysis, profitability, and supply chain reliability. You get specific benchmarks like targeting 40%+ gross margins, looking for under 20 direct competitors, and validating 1000+ monthly searches. The implementation section shows you how to scrape Xiaohongshu search data, count competitors manually, and build cost breakdowns that include platform fees and return allowances. It's opinionated about what constitutes saturation (over 50 competitors is a red flag) and walks through the math on break-even analysis. Use this when you're starting out or your current product mix isn't converting, skip it if you already have proven sellers.
- skills.sh installs
- 326
- GitHub stars
- 539
- last updated
- Aug 21, 2026
Install
$ npx -y skills add vivy-yi/xiaohongshu-skills --skill product-selection --agent claude-codeInstalls into .claude/skills of the current project.
Files
Product Selection (商品选品)
Overview
Product selection is the data-driven process of identifying and choosing profitable, marketable products that align with your audience's needs, have sufficient demand, and offer viable profit margins for Xiaohongshu e-commerce success.
When to Use
Use when:
- Starting e-commerce on Xiaohongshu and need initial product inventory
- Planning live stream product lineup
- Creating product review or recommendation content
- Expanding product catalog beyond current offerings
- Researching trending products in your niche
- Evaluating potential products for profitability
- Declining sales and need to refresh product mix
Do NOT use when:
- Already have proven product lineup that's selling well
- Selecting products for paid advertising only (use dedicated ad targeting tools)
- Dropshipping without verifying supplier reliability first
Core Pattern
Before (guessing what will sell):
❌ "This product looks cool, I think my audience will like it"
❌ "Everyone's selling this, I should too"
❌ "Low price means high sales, right?"
❌ "I'll just copy competitors' products"
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- Repository
- github.com/vivy-yi/xiaohongshu-skills
- First seen
- Jun 3, 2026
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