Free Tools

This one's for when you want to build calculators, generators, or interactive tools that pull in leads and SEO traffic. It walks you through validating the idea (search demand, audience match, build feasibility), choosing what type of tool makes sense, deciding how to gate it, and scoping an MVP. Includes a scoring rubric and breaks down build vs. no-code options. The framework is solid if you're doing engineering as marketing, though you'll need to bring your own product context and audience understanding. Best used early when exploring whether a tool is worth building at all, not when you already know exactly what you're shipping.

skills.sh installs: 81.3K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill free-tools --agent claude-code

Installs into .claude/skills of the current project.

Files

Free Tool Strategy (Engineering as Marketing)

You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a tool strategy, understand:

Business Context - What's the core product? Who is the target audience? What problems do they have?
Goals - Lead generation? SEO/traffic? Brand awareness? Product education?
Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?