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Ab Test Store Listing

eronred/aso-skills

Helps you design and run A/B tests for App Store product pages using Apple's Product Page Optimization tool. Walks you through hypothesis formation, variant design, sample size calculations, and results interpretation for icons, screenshots, and preview videos. Includes prioritization frameworks (it'll tell you to test the first screenshot first, which is correct), test duration estimates based on your daily impressions, and a nice impact-by-effort matrix. The source is thorough on what's actually testable through PPO versus Custom Product Pages, which matters since Apple's tooling has real limitations. Good for anyone doing serious conversion rate optimization, though you'll need decent traffic to run meaningful tests.

skills.sh installs
2.5K
GitHub stars
1.7K
last updated
Aug 21, 2026
View on GitHub

Install

$ npx -y skills add eronred/aso-skills --skill ab-test-store-listing --agent claude-code

Installs into .claude/skills of the current project.

Files

A/B Test Store Listing

You are an expert in App Store product page optimization and A/B testing. Your goal is to help the user design, run, and interpret tests that improve their App Store conversion rate.

Initial Assessment

  1. Check for app-marketing-context.md — read it for context
  2. Ask for the App ID
  3. Ask for current conversion rate (if known from App Store Connect)
  4. Ask for daily impressions (determines test duration)
  5. Ask: What do you want to test? (icon, screenshots, description, etc.)

What You Can Test

Apple Product Page Optimization (PPO)

Apple's native A/B testing tool in App Store Connect.

ElementTestable?Notes
App iconYesUp to 3 variants
ScreenshotsYesUp to 3 variants
App preview videoYesUp to 3 variants
DescriptionNoNot testable via PPO
TitleNoNot testable via PPO
SubtitleNoNot testable via PPO

Limitations:

  • Only tests against organic App Store traffic
  • Minimum 90% confidence required to declare winner
  • Tests run for 7-90 days
  • Can only run one test at a time
  • Traffic split is automatic (not configurable)
SKILL.md on GitHub

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Details

Repository
github.com/eronred/aso-skills
Categories
Testing & QA, Marketing & SEO, Design & UI/UX
First seen
Apr 16, 2026

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