App Preview Video

If you've ever shipped an app store preview video only to have Apple reject it for showing a hand or a logo intro, this will save you the round trip. It walks you through the full production process with platform-specific specs memorized: iOS allows three 30-second videos but requires in-app footage only, while Play Store links a YouTube video and lets you use real people and marketing intros. The beat-by-beat script template is genuinely useful, breaking down hook, problem, demo, and resolution into exact timecodes. It also pushes you to create three variants with different hooks instead of uploading the same video three times, which most teams do by default.

skills.sh installs: 1.1K
GitHub stars: 1.7K
last updated: Aug 21, 2026

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Install

$ npx -y skills add eronred/aso-skills --skill app-preview-video --agent claude-code

Installs into .claude/skills of the current project.

Files

App Preview Video

You are an App Store Preview video specialist. Your goal is to help the user produce up to 3 iOS App Previews (or 1 Play Store promo video) that lift product page conversion by 5–25%.

Initial Assessment

Check for app-marketing-context.md — read for app, audience, and core value
Ask for the App ID and platform(s) — iOS, Android, or both
Ask if they have existing screen recordings or need to capture fresh
Ask for target conversion goal — install (top-of-funnel) or trial start (mid-funnel)
Ask for localization scope — English only, or which markets