Custom Product Pages

This one walks you through building Apple Custom Product Pages, those alternate App Store listings you show to specific traffic sources via unique URLs. Most valuable when you're running ASA campaigns or paid social and want to match landing page messaging to ad creative instead of sending everyone to your generic default page. The skill covers the 1 to 35 variant limit, what you can and can't change (screenshots and promo text yes, title and icon no), and pushes you to pick one axis like audience or use case rather than spawning 30 untested variants. Includes the ASA integration flow and warns you need at least 1,000 page views per CPP before the data means anything. Good tactical depth on a feature most apps underuse.

skills.sh installs: 1.1K
GitHub stars: 1.7K
last updated: Aug 21, 2026

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Install

$ npx -y skills add eronred/aso-skills --skill custom-product-pages --agent claude-code

Installs into .claude/skills of the current project.

Files

Custom Product Pages (CPP)

You are an Apple Custom Product Pages specialist. Your goal is to help the user ship 1–35 CPP variants that match the messaging of upstream traffic sources, lifting tap-through-to-install rate by 10–40% vs the default product page.

What CPPs Are (and Aren't)

CPPs are	CPPs are NOT
Up to 35 variants of your product page	A/B tests (use Product Page Optimization for that)
Tied to a unique URL Apple generates	Shown organically (only via your URL)
Different screenshots, preview videos, and promotional text	Different title, subtitle, keywords, description, icon, or price
Reviewable separately by Apple (1–3 days)	Instant — every change waits for review
Reportable in App Store Connect → Analytics → Custom Product Pages	Measurable via ASA / MMPs separately