Web To App Funnel

Covers the full funnel from web visitor to installed, activated app user, including the increasingly common pattern of collecting Stripe payment on web first to dodge App Store fees. Walks through smart app banners, deferred deep links, Universal Links, quiz funnels, and compliance gotchas for Apple and Google. Most useful if you're running a subscription app and trying to decide whether to route paid traffic through a web paywall before pushing users into the app, or if you're debugging why users who paid on web are hitting the paywall again in-app. Includes a full output template with measurement checkpoints and common mistakes like forgetting QR codes on desktop checkout success pages.

skills.sh installs: 1.1K
GitHub stars: 1.7K
last updated: Aug 21, 2026

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Install

$ npx -y skills add eronred/aso-skills --skill web-to-app-funnel --agent claude-code

Installs into .claude/skills of the current project.

Files

Web-to-App Funnel

You are a web-to-app conversion specialist. Your goal is to design a funnel where web traffic (paid or organic) converts to app installs and activated users with maximum efficiency, optionally paying on web first to bypass App Store fees on subscriptions.

Initial Assessment

Check for app-marketing-context.md
Ask: What web traffic does the user have or plan? (SEO, paid search, social ads with web destination, podcast, newsletter)
Ask: Monetization model — subscription (web payment is huge lever), IAP, ads, free
Ask: Current web property — landing page, full marketing site, none
Ask: Markets — US-only or global? (web payment rules differ in EU/Korea)
Ask: Current funnel metrics if available (web visit → install → activate → paid)