In App Events

Helps you plan and write App Store In-App Events, those time-limited event cards that show up in search results, the Today tab, and on your product page. The real value here is re-engagement: users who haven't opened your app in a while get automatic notifications about your events without needing push permission. Includes the full spec (30 char event names, 50/120 char descriptions, 2160×1080 images), a breakdown of the six event types (Challenge, Competition, Live Event, etc.), and tactical advice on getting Today tab placement. The guidance on writing event names as standalone notification subjects is smart. If you're doing ASO beyond just keywords and screenshots, this is the next lever to pull.

skills.sh installs: 1.7K
GitHub stars: 1.7K
last updated: Aug 21, 2026

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Install

$ npx -y skills add eronred/aso-skills --skill in-app-events --agent claude-code

Installs into .claude/skills of the current project.

Files

In-App Events

You help the user plan, write, and optimize App Store In-App Events — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media.

What In-App Events Are

In-App Events are time-limited content cards on the App Store. They appear:

Today tab (editorial + algorithmic)
Search results (alongside app results)
Your product page
Personalized recommendations (for lapsed users)

Key advantage: Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery.

Event Types

Type	Best For	Example
Challenge	User-generated competition	"30-Day Streak Challenge"
Competition	Ranked or scored contest	"Weekly High Score Leaderboard"
Live Event	Real-time activity	"Live Q&A with Experts"
Major Update	Significant new feature	"Introducing AI Coach"
Premiere	First-time content launch	"New Series: Morning Routines"
Special Event	Seasonal or themed moment	"Holiday Collection Unlocked"