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Subscription Lifecycle

This walks you through the full subscription lifecycle from trial start through renewal, cancellation, and win-back. It gives you benchmarks for each stage (like 25-40% trial conversion, under 5% monthly churn), recommended trial lengths by app type, and specific dunning strategies for failed payments. The cancellation flow advice is solid: offer a pause before full cancel, show value recap, run an exit survey. It also covers StoreKit 2 win-back offers and RevenueCat integration for handling billing retries. Most useful when you're past the initial paywall setup and need to systematically reduce churn and recover lapsed subscribers. The metric tables and nurture sequences are immediately actionable.

skills.sh installs
1.7K
GitHub stars
1.7K
last updated
Aug 21, 2026

Install

$ npx -y skills add eronred/aso-skills --skill subscription-lifecycle --agent claude-code

Installs into .claude/skills of the current project.

Files

This walks you through the full subscription lifecycle from trial start through renewal, cancellation, and win-back. It gives you benchmarks for each stage (like 25-40% trial conversion, under 5% monthly churn), recommended trial lengths by app type, and specific dunning strategies for failed payments. The cancellation flow advice is solid: offer a pause before full cancel, show value recap, run an exit survey. It also covers StoreKit 2 win-back offers and RevenueCat integration for handling billing retries. Most useful when you're past the initial paywall setup and need to systematically reduce churn and recover lapsed subscribers. The metric tables and nurture sequences are immediately actionable.

Browse the repository on GitHub

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Details

Repository
github.com/eronred/aso-skills
Categories
Data Science & ML, Marketing & SEO, Design & UI/UX
First seen
May 16, 2026

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