Press And Pr

If you're shipping an app and wondering how to get actual press coverage, this walks you through the whole process. It breaks down media into tiers (TechCrunch vs. MacStories vs. Product Hunt), shows you how to write a pitch email that's five sentences max, and explains what makes something newsworthy (hint: it's not just "we launched an app"). The press kit checklist is practical, the cold email template is tight, and the advice on embargo strategy for bigger launches is spot on. Treat this as your PR playbook when you need backlinks, social proof, or that "As seen on" badge for your product page.

skills.sh installs: 1.7K
GitHub stars: 1.7K
last updated: Aug 21, 2026

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Install

$ npx -y skills add eronred/aso-skills --skill press-and-pr --agent claude-code

Installs into .claude/skills of the current project.

Files

Press & PR for Apps

You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility.

Why Press Still Matters

Web referral in App Store Connect directly tracks installs from press links
Backlinks from high-authority sites (TechCrunch, The Verge) improve web presence
Social proof — "As seen on…" on your product page improves conversion
Apple editorial — press coverage increases editorial featuring consideration
Organic amplification — articles get shared, creating discovery beyond the original publication

Target Media Tiers

Tier 1 — High impact, harder to get

Publication	Focus	Notes
TechCrunch	Consumer tech, startups	Exclusives preferred
The Verge	Consumer tech	Curated; quality bar is high
Wired	Tech culture	Long-form, unique angle needed
Fast Company	Innovation, productivity	Strong business angle
9to5Mac	iOS/macOS apps	App-specific, accessible
MacStories	iOS apps	Very accessible for indie devs