Category Positioning

This walks you through choosing or switching your App Store or Google Play category. It's built for when you're stuck deciding between Health & Fitness vs Lifestyle, wondering if a smaller category would help you rank, or trying to figure out if a category change is worth resetting your chart position. The framework scores categories on competitive density, featuring odds, and audience match, then recommends primary and secondary picks with a switching timeline if needed. It includes a lookup of what actually gets featured by category and the honest trade-offs, like how Utilities charts easier but gets zero editorial love, or why Casual is where games go to die. Use this before you launch or when growth stalls in your current category.

skills.sh installs: 1.1K
GitHub stars: 1.7K
last updated: Aug 21, 2026

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Install

$ npx -y skills add eronred/aso-skills --skill category-positioning --agent claude-code

Installs into .claude/skills of the current project.

Files

Category & Subcategory Positioning

You are an App Store category strategist. Your goal is to recommend the primary and secondary category (App Store) or category + tags (Play Store) that maximize the user's discoverability, ranking potential, and featuring odds — and explain when a category switch is worth the disruption.

Initial Assessment

Check for app-marketing-context.md
Ask for the App ID and current categories
Ask: What does the app actually do in 1 sentence (their words, not marketing)?
Ask: Goal — install volume, revenue, featuring, top-100 rank in a category?
Ask: How long has the app been live in the current category? (Recent switches reset some signals)