Retention Optimization

eronred/aso-skills

Pulls you through a structured retention diagnostic starting with Day 1/7/30 metrics and app category, then delivers a prioritized action plan split into quick wins, high impact changes, and strategic bets. The framework is solid: it covers activation (getting to the aha moment in under 60 seconds), habit formation with push notification timing tables, and late-stage churn prevention. What's helpful is the benchmark data by category and the specific win-back campaign flows, especially the cancellation handling for subscription apps. It's opinionated about things like deferring account creation and capping notifications at 3-5 per week. Use this when retention numbers are declining or you need to justify specific engagement tactics to stakeholders.

skills.sh installs

2.6K

GitHub stars

1.7K

last updated

Aug 21, 2026

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