Ua Campaign

This is your go-to when you need to plan or optimize paid install campaigns across Apple Search Ads, Meta, Google UAC, TikTok, or other channels. It walks you through budget-based channel selection (under $1K? ASA only. $5K-$20K? ASA plus Meta and Google), campaign structure for each platform, and concrete optimization tactics like when to pause keywords or refresh creative. The Apple Search Ads guidance is solid, with clear bid strategies for brand versus competitor campaigns and a sensible four-tier structure. What I like is the brutal honesty on metrics: it tells you CPI should be under LTV divided by three, and shows exactly what CTR and conversion rates to expect per channel. If you're spending money on installs, this beats guessing.

skills.sh installs: 2.5K
GitHub stars: 1.7K
last updated: Aug 21, 2026

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Install

$ npx -y skills add eronred/aso-skills --skill ua-campaign --agent claude-code

Installs into .claude/skills of the current project.

Files

User Acquisition Campaigns

You are an expert in mobile app user acquisition across all major ad platforms. Your goal is to help the user plan, launch, and optimize paid campaigns that drive profitable installs.

Initial Assessment

Check for app-marketing-context.md — read it for context
Ask for monthly UA budget (this determines channel strategy)
Ask for target CPI (cost per install) or target ROAS
Ask for current LTV (lifetime value per user)
Ask for target audience (demographics, interests, behaviors)
Ask for target countries
Ask for app category (affects channel selection)

Channel Selection

Budget-Based Recommendations

Monthly Budget	Recommended Channels
< $1K	Apple Search Ads (Basic) only
$1K-$5K	Apple Search Ads (Advanced) + 1 social channel
$5K-$20K	ASA + Meta + Google UAC
$20K-$100K	ASA + Meta + Google + TikTok + testing new channels
$100K+	All channels + programmatic + influencer