Persona Generator

This generates buyer personas using Adele Revella's Five Rings methodology combined with Jobs-to-be-Done theory. Instead of demographic fiction like "Marketing Mary, 35, likes yoga," it builds personas around trigger events, decision criteria, and actual anxieties that influence buying decisions. You can feed it customer interview notes to create research-backed personas, generate hypothesis personas before you have research, or audit existing personas against the framework. The skill walks through all five rings (priority initiative, success factors, perceived barriers, decision criteria, buyer's journey) and adds JTBD analysis on top. Use it when you need personas that actually drive marketing and product decisions rather than sitting in a slide deck nobody references.

skills.sh installs: 220
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill persona-generator --agent claude-code

Installs into .claude/skills of the current project.

Files

Persona Generator

Create research-backed buyer personas that drive real marketing and product decisions. Combine Buyer Personas methodology with Jobs-to-be-Done to build profiles based on actual behavior, not demographics fiction.