Aarrr Metrics

This walks you through Dave McClure's AARRR framework with actual formulas and conversion tracking between each stage: Acquisition, Activation, Retention, Revenue, and Referral. You feed it your funnel numbers and it builds a dashboard showing where users drop off, calculates metrics like viral coefficient and LTV:CAC, and scores experiments using ICE framework (Impact, Confidence, Ease). The examples are detailed, showing complete funnel visualizations and stage-by-stage breakdowns with specific percentages. Most useful when you need to explain growth problems to investors or figure out which part of your funnel is actually broken. It's opinionated about what healthy benchmarks look like, which is either helpful or annoying depending on your product.

skills.sh installs: 219
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill aarrr-metrics --agent claude-code

Installs into .claude/skills of the current project.

Files

AARRR Pirate Metrics

Apply Dave McClure's AARRR framework to measure and optimize growth through the five stages: Acquisition, Activation, Retention, Revenue, and Referral.

When to Use This Skill

Building growth dashboards
Identifying funnel bottlenecks
Prioritizing growth experiments
Reporting to investors
Diagnosing growth problems

Methodology Foundation

Based on Dave McClure's AARRR framework (500 Startups), providing:

Stage-specific metrics definition
Funnel conversion analysis
Prioritization framework
Experiment design guidance

What Claude Does vs What You Decide

Claude Does	You Decide
Defines metrics per stage	Specific definitions for your product
Identifies bottlenecks	Experiment priorities
Suggests experiments	Resource allocation
Creates dashboards	Tool selection
Benchmarks performance	Acceptable thresholds