Landing Page Copy

Built for writing complete landing pages from hero to footer, or auditing existing ones that aren't converting. Give it a product description and goal (lead gen, demo booking, sales) and it structures the whole page with headlines, CTAs, social proof sections, and objection handling. The methodology pulls from Unbounce research and Copyhackers frameworks, with that direct response copywriting approach where every element exists to drive one conversion action. Useful if you're starting from a blank page or need to diagnose why an existing landing page is underperforming. It includes FAB formulas (feature, advantage, benefit) and specific templates for different page types.

install copies · 90 days. Times the install command was copied on this site in the last 90 days, bots filtered.: 5
skills.sh installs: 300
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill landing-page-copy --agent claude-code

Installs into .claude/skills of the current project.

Files

Landing Page Copy

Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized.

When to Use This Skill

Writing landing pages from scratch
Improving existing underperforming pages
Creating templates for repeatable page types
Structuring lead gen, sales, or product pages
Reviewing pages for conversion optimization
Building landing page copy briefs for designers

Methodology Foundation

Source: Compiled from Unbounce research, CXL Institute studies, Copyhackers methodology, and direct response best practices.

Core Principle: A landing page has one job: get the visitor to take one action. Every element—headline, body, proof, CTA—must support that single conversion goal.

Why This Matters: Landing pages convert 5-15% on average. Top performers hit 25%+. The difference is almost always in the copy and structure, not the design.