Product Launch

Use this when you're actually shipping a product or major feature and need to coordinate the cross-functional chaos of a launch. It gives you a channel mix breakdown (PR, paid, organic, email), a RACI-style checklist, and timeline scaffolding. The smart bit is how it firewalls itself from related concerns: it points you to gtm-strategy for positioning and ICP work, cold-start-strategy for your first users, and pmf-strategy to validate before you scale. The recurring theme is don't rush, most launches fail because teams scale before they have fit. Think of it as the execution layer after you've done the strategy homework.

skills.sh installs: 1.2K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill product-launch --agent claude-code

Installs into .claude/skills of the current project.

Files

Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Launch type: New product, major feature, market expansion
GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
Channels: PR, paid, organic, email, events