Product Hunt Launch

If you're launching on Product Hunt, this walks you through the entire process from 30 days out to post-launch follow-up. It pulls from your project context to draft taglines under 60 characters, writes your critical first comment in story format, and builds a day-by-day prep timeline covering hunter outreach, asset specs (1270×760 gallery images, sub-2-minute videos), and launch day engagement strategy. The realistic expectations table is refreshingly honest: 200-400 upvotes gets you top 10, while 800+ might land Product of the Day. It's opinionated about timing (Tuesday through Thursday, 12:01am Pacific) and warns you'll need to clear 16+ hours to reply to every comment. Treats PH as a visibility play and credibility signal, not a customer acquisition funnel.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill product-hunt-launch --agent claude-code

Installs into .claude/skills of the current project.

Files

Channels: Product Hunt Launch

Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify: