Ctv Ads

Walks you through CTV and OTT advertising strategy when users want to run ads on streaming platforms like Hulu, Roku, or YouTube TV. Covers the fundamentals (95% completion rates, unskippable inventory, household targeting), buying methods (programmatic vs direct), creative specs (16:9, sound-on), and attribution approaches for QR codes and URLs. The checklist and metrics tables are practical if you're scoping a campaign. One thing that stands out is the 2024 data showing CTV gets 7% of ad spend but 18% of media time, which makes a case for the channel being underinvested. Good for awareness campaigns where you need lean-back, full-screen attention rather than click-through performance.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill ctv-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: CTV / Streaming TV

Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is CTV / OTT

CTV (Connected TV): Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
OTT (Over-the-top): Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
Streaming share: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)

Why CTV

Advantage	Detail
High completion	~95% ad completion rate vs lower on mobile/desktop
Unskippable	Most CTV inventory is non-skippable pre-roll/mid-roll
Targeting	Demographics, interests, location, household data
Underinvested	CTV received ~7% of ad spend despite ~18% of media time (2024)