Public Relations

This walks you through writing press releases that journalists will actually use. It enforces the inverted pyramid structure, helps you nail the 5 W's in your lead paragraph, and checks for quotes that add perspective instead of repeating facts. The skill pulls from your project context if available to keep positioning consistent, and it covers the full spectrum from announcement timing to boilerplate copy. Useful reality check: journalists use about 3% of the releases they receive, so the structured approach here matters more than you'd think. It also links out to related skills for media kits and launch strategy when PR is part of a bigger go-to-market plan.

skills.sh installs: 1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill public-relations --agent claude-code

Installs into .claude/skills of the current project.

Files

Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify: