Pricing Strategy

This one walks you through pricing structure for SaaS and products: subscription vs freemium vs usage-based, how many tiers to offer, and where to anchor the price to push people toward your target plan. It's opinionated about variable-cost products (if heavy users cost you 10x more, don't use flat subscription), and keeps discount strategy separate so you're not conflating base pricing with promotions. Covers the 2-4 tier sweet spot, annual discounts around 15-25%, and when to use decoys. If you're past strategy and actually building the pricing page, it points you to pricing-page-generator instead. Useful if you're launching or rethinking monetization and need guardrails on tier design.

skills.sh installs: 839
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill pricing-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Strategies: Pricing

Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify: