Discount Marketing Strategy

kostja94/marketing-skills

This handles discount and promo strategy for SaaS and e-commerce. It covers the usual suspects like BFCM campaigns, coupon codes, and annual plan discounts (15-25% is the sweet spot), but the real meat is the lifetime deal section. If you're considering AppSumo or similar platforms for cold start revenue, it lays out the trade-offs honestly: immediate cash and feedback versus support strain and potential revenue cannibalization. The financial guardrails are practical, like ensuring your LTV:CAC can actually support the discount before you tank your margins. It ties into pricing-strategy for base structure and links out to related skills for landing pages, banners, and referral programs when you need to actually implement the campaign.

skills.sh installs

814

GitHub stars

1.1K

last updated

Aug 21, 2026

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