Hierarchy Of Engagement

pmprompt/claude-plugin-product-management

This implements Sarah Tavel's framework for building consumer products that retain users through compounding value rather than just features. It walks you through defining your core action, mapping accruing benefits, and identifying mounting loss when users leave. Use it when you need to define a North Star metric, improve retention mechanics, or figure out why users aren't sticking around. The framework is most relevant for consumer and social products where repeated use should make the experience better over time. Skip it for B2B enterprise or transactional products where the retention dynamics work differently. The prompts are structured around practical PM work, not just theory.

skills.sh installs: 344
GitHub stars: 58
last updated: Aug 21, 2026

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Install

$ npx -y skills add pmprompt/claude-plugin-product-management --skill hierarchy-of-engagement --agent claude-code

Installs into .claude/skills of the current project.

Files

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

Context about your product, feature, or problem
Relevant data, research, or constraints (recommended but optional)
Clear articulation of what you're trying to achieve

Hierarchy of Engagement

What It Is

The Hierarchy of Engagement is a three-level framework for building consumer products that retain users and create defensibility. The core insight: retention comes from making the product better the more you use it, so users have more to lose by leaving.

Most consumer products fail not because they lack users, but because they lack retention. Getting someone to sign up is one thing; getting them to stay is everything. This framework provides a systematic approach to building products where engagement compounds over time.

The key shift: Move from asking "How do we get more users?" to asking "How do we make each user's experience improve the more they use us?"