Monetizing Innovation

pmprompt/claude-plugin-product-management

This implements the Monetizing Innovation framework from Simon-Kucher, which flips the usual build-then-price approach on its head. You validate willingness to pay first, then use that to guide what you actually build. Use it when you're prioritizing a roadmap, choosing between subscription and usage pricing, or designing good/better/best tiers. The core insight is that 72% of innovations fail not because the product is bad, but because nobody validated customers would actually pay for it. If you're in a regulated pricing environment or building a pure network effects play, skip it. Otherwise, it's a practical way to avoid building features nobody values enough to buy.

skills.sh installs: 373
GitHub stars: 58
last updated: Aug 21, 2026

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Install

$ npx -y skills add pmprompt/claude-plugin-product-management --skill monetizing-innovation --agent claude-code

Installs into .claude/skills of the current project.

Files

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

Context about your product, feature, or problem
Relevant data, research, or constraints (recommended but optional)
Clear articulation of what you're trying to achieve

Monetizing Innovation

What It Is

Monetizing Innovation is a framework for designing products that customers need, value, AND are willing to pay for. The core insight: price is not a number you slap on at the end — it's a measure of value that should guide what you build from the start.

The key shift: Move from "build the product, then figure out pricing" to "understand willingness to pay, then design the product around it."

72% of innovations fail from a monetization perspective — not because the product is bad, but because companies never validated that customers would actually pay for it.

Credit: This framework is based on Monetizing Innovation by Madhavan Ramanujam and Georg Tacke of Simon-Kucher & Partners, the world's leading pricing strategy consulting firm.

SKILL.md on GitHub