Strategic Narrative

pmprompt/claude-plugin-product-management

Andy Raskin's framework for turning product pitches into movement narratives. Instead of leading with "here's your problem, here's our solution," you start with how the world has changed and position your product as the path to winning the new game. Works best for B2B enterprise sales where you need to get buying committees excited about change rather than comparing feature lists. The core idea is simple but the execution takes practice: define the old game, name the new game, show the stakes, then introduce your product as the way to win. If you're building decks that feel like spec sheets, this gives you a different structure to try.

skills.sh installs: 385
GitHub stars: 58
last updated: Aug 21, 2026

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Install

$ npx -y skills add pmprompt/claude-plugin-product-management --skill strategic-narrative --agent claude-code

Installs into .claude/skills of the current project.

Files

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

Context about your product, feature, or problem
Relevant data, research, or constraints (recommended but optional)
Clear articulation of what you're trying to achieve

Strategic Narrative

What It Is

Strategic Narrative is a framework for crafting the one story that drives everything: sales, marketing, product, fundraising, and recruiting. The core insight: don't pitch your product as the solution to a problem — position it as the path to winning a new game the world is playing.

The traditional pitch structure is what Andy Raskin calls "the arrogant doctor": You have a problem, I have a solution, let me tell you why mine is better. This sets you up for feature comparison and bragging.

Strategic Narrative flips this entirely. Instead of leading with pain points, you lead with a shift in the world — from an old game to a new game. You're not selling a treatment; you're defining a movement and inviting people to join.

SKILL.md on GitHub