Positioning Canvas

pmprompt/claude-plugin-product-management

This implements April Dunford's positioning framework from Obviously Awesome to help you figure out what you're competing against, why customers should pick you, and who cares most about your differentiated value. Use it when your sales team needs three meetings before prospects understand what you do, or when marketing and product are telling different stories about the same thing. It walks you through the five components: competitive alternatives, unique capabilities, value those capabilities enable, target customers, and market category. The framework assumes you already have product-market fit and real customer evidence to work from. If you're still experimenting or pre-PMF, this is too structured for where you are.

skills.sh installs: 356
GitHub stars: 58
last updated: Aug 21, 2026

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Install

$ npx -y skills add pmprompt/claude-plugin-product-management --skill positioning-canvas --agent claude-code

Installs into .claude/skills of the current project.

Files

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

Context about your product, feature, or problem
Relevant data, research, or constraints (recommended but optional)
Clear articulation of what you're trying to achieve

Positioning Canvas

What It Is

Positioning defines how your product is the best in the world at delivering some value that a well-defined set of customers care a lot about.

The core insight: Positioning is not messaging. It's not your tagline. It's the fundamental strategic decision about how you win in the market — what you compete against, how you're different, what value only you can deliver, and who cares most about that value.

When positioning is weak: