Hooked Model

pmprompt/claude-plugin-product-management

If you're building features that need repeat engagement without constant marketing nudges, this walks you through Nir Eyal's Hooked Model: the trigger, action, variable reward, investment cycle that makes products feel automatic. It's the framework behind why you check Instagram when you're bored or open Slack when you're anxious. The skill helps you identify internal triggers worth owning and design loops that genuinely improve user lives rather than just extract attention. Best for consumer products where retention matters more than acquisition. Skip it if your product is inherently infrequent or requires conscious evaluation each time.

skills.sh installs: 349
GitHub stars: 58
last updated: Aug 21, 2026

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Install

$ npx -y skills add pmprompt/claude-plugin-product-management --skill hooked-model --agent claude-code

Installs into .claude/skills of the current project.

Files

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

Context about your product, feature, or problem
Relevant data, research, or constraints (recommended but optional)
Clear articulation of what you're trying to achieve

The Hooked Model

What It Is

The Hooked Model is a framework for building products that create unprompted user engagement. The core insight: habit-forming products connect to internal triggers through a repeating cycle of trigger, action, reward, and investment.

When a product becomes a habit, users engage without external prompts. They don't need ads, emails, or notifications to come back. They return because the product has become their automatic response to an internal trigger like boredom, loneliness, uncertainty, or FOMO.

The key shift: Move from asking "How do we get users to open the app?" to asking "What internal trigger do we want to own, and how do we become the automatic response to it?"