Product Led Growth

pmprompt/claude-plugin-product-management

This is a framework for designing product-led growth motions where your product drives acquisition and conversion instead of relying on sales upfront. It's based on Elena Verna and Hila Qu's approaches, covering freemium models, trial design, PQL definitions, and hybrid product-led sales setups. Use it when you're adding self-serve to a B2B product or trying to figure out why free users aren't converting. The skill emphasizes that PLG is really data-led growth: you're trading lower barriers for usage data that shows what drives conversion. Skip it if your product requires heavy customization or you need revenue fast, since PLG takes 12+ months to show results.

skills.sh installs: 402
GitHub stars: 58
last updated: Aug 21, 2026

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Install

$ npx -y skills add pmprompt/claude-plugin-product-management --skill product-led-growth --agent claude-code

Installs into .claude/skills of the current project.

Files

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

Context about your product, feature, or problem
Relevant data, research, or constraints (recommended but optional)
Clear articulation of what you're trying to achieve

Product-Led Growth (PLG)

What It Is

Product-Led Growth is a go-to-market strategy where the product itself drives acquisition, activation, retention, and monetization. Instead of relying on sales to close deals before users can try the product, PLG lets users experience value first and buy later.

The core insight: In PLG, the product does the selling. Users sign up, experience value through self-serve, and either convert themselves or become qualified leads for sales.

SKILL.md on GitHub