Jobs To Be Done

pmprompt/claude-plugin-product-management

Implements Clayton Christensen and Bob Moesta's Jobs to be Done framework for understanding why customers actually buy your product. You ask it to analyze customer motivation, churn, or competitive positioning, and it walks you through discovering what progress people are trying to make when they hire your product. Most useful when you're struggling with product-market fit, can't figure out why customers leave, or realize your real competitors aren't who you thought they were. The framework shines when there's genuine customer choice involved. Skip it for mandated enterprise software or pure habit purchases where nobody's making a conscious decision.

skills.sh installs: 399
GitHub stars: 58
last updated: Aug 21, 2026

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Install

$ npx -y skills add pmprompt/claude-plugin-product-management --skill jobs-to-be-done --agent claude-code

Installs into .claude/skills of the current project.

Files

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

Context about your product, feature, or problem
Relevant data, research, or constraints (recommended but optional)
Clear articulation of what you're trying to achieve

Jobs-to-be-Done (JTBD)

What It Is

Jobs-to-be-Done is a framework for understanding customer motivation. The core insight: people don't buy products, they hire them to make progress in their lives.

When someone buys a product, they're not buying features or benefits—they're hiring that product to do a job. Understanding that job unlocks everything: positioning, messaging, feature prioritization, and competitive strategy.

The key shift: Move from asking "What do customers want?" to asking "What progress are customers trying to make?"