Emails

This walks you through building multi-email sequences like welcome flows, nurture campaigns, and re-engagement series. It asks smart upfront questions about trigger conditions and goals, then gives you concrete templates for 3-7 email sequences with timing, subject lines, and copy structure. The guidance is practical: one CTA per email, value before ask, and actual benchmark lengths for different sequence types. It integrates with your product marketing context if you've got one and connects to tools like Customer.io and Resend for implementation. Best part is the no-nonsense copywriting section that treats emails like conversations, not corporate announcements.

skills.sh installs: 86.2K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill emails --agent claude-code

Installs into .claude/skills of the current project.

Files

Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Reference Routing

Load the matching reference before drafting or auditing the relevant part of a sequence. Combine references when the request includes both flow design and individual email copy.

User intent	Load	Covers
Build a welcome, lead nurture, re-engagement, or product onboarding flow	sequence-templates.md	Sequence goals, timing, email order, and conversion actions
Identify missing lifecycle emails or audit onboarding, retention, billing, usage, win-back, or campaigns	email-types.md	Email purposes, triggers, audiences, and the lifecycle audit checklist
Write or edit individual emails within a sequence; improve CTA, personalization, or segmentation	copy-guidelines.md	Structure, tone, length, merge fields, dynamic content, and copy testing