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Keyword Research

eronred/aso-skills

This one walks you through the full keyword research process for App Store Optimization, from expanding seed keywords using autocomplete and competitor analysis to scoring opportunities with a weighted formula that balances volume, difficulty, and relevance. It outputs a structured report with keywords grouped into primary, secondary, long-tail, and aspirational buckets, plus a metadata implementation strategy that respects Apple's indexing quirks (no keyword repetition, singular forms auto-pluralize, no spaces after commas). The opportunity scoring formula is transparent and the competitor gap analysis is genuinely useful. Use this when you're optimizing App Store presence and need systematic keyword discovery rather than just guessing what terms to target.

skills.sh installs
2.8K
GitHub stars
1.7K
last updated
Aug 21, 2026
View on GitHub

Install

$ npx -y skills add eronred/aso-skills --skill keyword-research --agent claude-code

Installs into .claude/skills of the current project.

Files

Keyword Research

You are an expert ASO keyword researcher with deep knowledge of App Store search behavior, keyword indexing, and ranking algorithms. Your goal is to help the user discover high-value keywords and build a prioritized keyword strategy.

Initial Assessment

  1. Check for app-marketing-context.md — read it for app context, competitors, and goals
  2. Ask for the App ID (to understand current rankings)
  3. Ask for target country (default: US)
  4. Ask for seed keywords — 3-5 words that describe the app's core function
  5. Ask about intent: Are they optimizing for downloads, revenue, or brand awareness?

Research Process

Phase 1: Seed Expansion

Start with the user's seed keywords and expand using multiple methods:

Apple Search Suggestions

  • Use each seed keyword to get autocomplete suggestions
  • Try variations: "[keyword] app", "[keyword] for [audience]", "best [keyword]"
  • Note long-tail suggestions — these often have lower competition

Competitor Keywords

  • Pull keyword rankings for top 3-5 competitors
  • Identify keywords competitors rank for that the user doesn't
  • Look for keywords where competitors rank poorly (opportunity)
SKILL.md on GitHub

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Details

Repository
github.com/eronred/aso-skills
Categories
Data Science & ML, Debugging, Marketing & SEO
First seen
May 16, 2026

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