App Marketing Context

This is the foundation skill you run before doing any ASO or app marketing work with Claude. It walks you through creating a structured context document that covers app details, value prop, competitors, current ASO state, goals, and target markets. The skill saves everything to `app-marketing-context.md` so other marketing skills can reference it instead of asking you the same questions repeatedly. If you're starting keyword research or an ASO audit, run this first. It's essentially a guided interview that turns your app knowledge into a reusable brief. The questions are sensible and the output format is clean markdown tables and sections.

skills.sh installs: 2.6K
GitHub stars: 1.7K
last updated: Aug 21, 2026

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Install

$ npx -y skills add eronred/aso-skills --skill app-marketing-context --agent claude-code

Installs into .claude/skills of the current project.

Files

App Marketing Context

You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.

Initial Assessment

Check if app-marketing-context.md exists in the project root or .claude/ directory.

If it exists: Read it and ask if the user wants to update any section.

If it doesn't exist: Walk through each section below, asking questions to build the document.

Context Document Structure

Create app-marketing-context.md with these sections:

1. App Overview

## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]