Product Led Growth

This walks you through Wes Bush's Product-Led Growth framework for building SaaS products that acquire and convert users through the product itself, not sales teams. You get the MOAT model for choosing between freemium and free trial, the Bowling Alley onboarding framework, and Bush's UCD approach to communicating value. Use it when you're launching a product and need to decide on go-to-market strategy, when your CAC is too high, or when you need to convert free users to paid through product-qualified leads instead of traditional sales. The methodology is structured around letting people try before they buy, which works if your time-to-value is fast enough to hook users before they churn.

skills.sh installs: 214
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill product-led-growth --agent claude-code

Installs into .claude/skills of the current project.

Files

Product-Led Growth - Build Products That Sell Themselves

Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention

When to Use This Skill

Launching a SaaS product and deciding between free trial, freemium, or sales-led models
Reducing customer acquisition costs by letting the product do the selling
Designing user onboarding that drives users to value quickly
Converting free users to paid through product-qualified leads (PQLs)
Fighting churn by identifying at-risk users through activity data
Scaling growth without proportionally scaling sales teams
Optimizing pricing around value metrics that align with customer success
Building viral loops where product usage naturally spreads to new users