Dotcom Secrets

Implements Russell Brunson's DotCom Secrets framework for building sales funnels that actually convert. You get the complete methodology: value ladder design, funnel type selection based on traffic temperature, the Perfect Webinar script structure, Soap Opera email sequences, and order form bump strategies. It walks you through his four-question "secret formula" (who, where, bait, result) and provides specific scripts for different price points. Use this when you're launching a product and need systematic customer acquisition instead of random marketing tactics, or when you want to reverse-engineer what's working in competitor funnels. The skill is dense with templates and tactical frameworks, not theory.

skills.sh installs: 349
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill dotcom-secrets --agent claude-code

Installs into .claude/skills of the current project.

Files

DotCom Secrets - Sales Funnel Mastery

Build high-converting sales funnels using Russell Brunson's proven framework

When to Use This Skill

Launching an online product and need a complete funnel strategy
Converting cold traffic into paying customers systematically
Increasing customer lifetime value through value ladder design
Writing sales pages, webinars, or email sequences with proven scripts
Reverse-engineering competitor funnels to model what works

Methodology Foundation

Aspect	Details
Source	DotCom Secrets (2015, updated 2020)
Expert	Russell Brunson - Co-founder of ClickFunnels
Core Principle	"The business that can spend the most to acquire a customer wins" - build a value ladder that maximizes customer lifetime value