Headline Formulas

You know that moment when you're staring at a blank page trying to write a headline that doesn't suck? This gives you 25+ proven formulas from Ogilvy, Caples, and the direct response crowd. Ask for 10 variations on your landing page headline, score your email subject lines, or grab specific formulas like "How I Did It" or "Who Else Wants" with examples. It's faster than digging through copywriting books and better than the generic stuff most people settle for. Works for ads, emails, social posts, anywhere you need to stop the scroll. Claude generates the options, you pick what fits your voice and test it.

skills.sh installs: 431
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill headline-formulas --agent claude-code

Installs into .claude/skills of the current project.

Files

Headline Formulas

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation.

When to Use This Skill

Writing headlines for landing pages, ads, or articles
Creating email subject lines that get opens
Crafting social media hooks
A/B testing headline variations
Overcoming headline writer's block
Training teams on headline best practices

Methodology Foundation

Source: Compiled from David Ogilvy, John Caples, Gary Halbert, Joanna Wiebe, and decades of tested direct response advertising.

Core Principle: "On the average, five times as many people read the headline as read the body copy." (Ogilvy) Your headline is 80% of your ad's success.

Why This Matters: A great product with a weak headline fails. A decent product with a magnetic headline succeeds. Headlines are the highest-leverage words you'll write.