Email Writing

This is a comprehensive email marketing framework built on direct response best practices from Copyhackers and Really Good Emails. It gives you subject line formulas across five categories (curiosity, benefit, personal, urgency, list/story), body copy structures optimized for mobile, and complete sequence templates for welcome, nurture, and sales flows. The methodology is solid: email as conversation not broadcast, one idea per message, white space for scannability. Most useful when you're staring at a blank compose window or your open rates are tanking and you need proven patterns fast. The frameworks are prescriptive enough to be immediately actionable but flexible enough to match your voice.

skills.sh installs: 375
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill email-writing --agent claude-code

Installs into .claude/skills of the current project.

Files

Email Writing

Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked.

When to Use This Skill

Writing email subject lines that get opens
Creating welcome email sequences
Building nurture and sales sequences
Writing newsletters that engage
Re-engagement and win-back campaigns
Reviewing and improving email performance

Methodology Foundation

Source: Compiled from Copyhackers, Really Good Emails, Val Geisler, Joanna Wiebe, and direct response email best practices.

Core Principle: Email is a conversation, not a broadcast. Every email should feel like it came from a person, provide value, and respect the inbox.

Why This Matters: Email still delivers the highest ROI of any channel ($36 for every $1 spent). But only if it gets opened, read, and clicked.