Social Listening

This walks you through setting up systematic social media monitoring with keyword matrices, alert thresholds, and sentiment tracking. You get a four-level alert system (green to red) based on volume spikes and sentiment shifts, plus reporting templates for daily digests through monthly deep dives. Built on Sprout Social and Brandwatch methodologies. The examples are thorough, showing how to monitor a B2B SaaS launch with competitor tracking and crisis keywords. Honestly most useful if you're doing this regularly and need a structured framework rather than ad-hoc searches. Claude designs the monitoring strategy and analyzes patterns, but you still decide which tools to use and when to escalate issues.

skills.sh installs: 416
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill social-listening --agent claude-code

Installs into .claude/skills of the current project.

Files

Social Listening

Systematically monitor social media and online conversations to track brand sentiment, identify emerging issues, and spot opportunities.

When to Use This Skill

Brand health monitoring
Crisis early warning
Competitor tracking
Campaign performance
Customer insight gathering

Methodology Foundation

Based on Sprout Social methodology and Brandwatch analytics, combining:

Keyword monitoring
Sentiment analysis
Trend identification
Influencer tracking

What Claude Does vs What You Decide

Claude Does	You Decide
Designs monitoring strategy	Tool selection
Creates keyword lists	Alert thresholds
Analyzes sentiment patterns	Response strategy
Identifies trends	Resource allocation
Suggests response approaches	Escalation calls