Copy Frameworks

This one teaches you the classic copywriting frameworks that marketers have been using for decades. AIDA, PAS, PASTOR, BAB, FAB, and 4Ps. You tell Claude what you're writing (landing page, email, ad) and it structures your copy using whichever framework fits best. Also works in reverse: paste in existing copy and it'll tell you what's missing or broken in the structure. Useful if you're staring at a blank page or your conversion rates are terrible and you can't figure out why. The frameworks themselves are battle-tested, so you're starting from something that actually works instead of guessing.

skills.sh installs: 311
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill copy-frameworks --agent claude-code

Installs into .claude/skills of the current project.

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Copy Frameworks

Master the essential copywriting frameworks used by top marketers. AIDA, PAS, PASTOR, BAB, FAB, and 4Ps—the building blocks of persuasive copy.

When to Use This Skill

Writing sales copy and need a proven structure
Structuring landing pages, emails, or ads
Overcoming writer's block by following a formula
Teaching copywriting fundamentals to your team
Reviewing copy to identify structural weaknesses
Creating templates for repeatable content

Methodology Foundation

Source: Industry consensus compiled from Claude Hopkins, Eugene Schwartz, Gary Halbert, Dan Kennedy, and modern digital marketing practitioners.

Core Principle: Great copy follows predictable psychological patterns. These frameworks encode decades of tested persuasion sequences into repeatable structures.

Why This Matters: Starting from scratch every time is inefficient and risky. Frameworks give you a proven skeleton—you add the creative muscle.