Storytelling Storybrand

Takes Donald Miller's StoryBrand framework and helps you write marketing copy that actually connects. You feed it your business details and it walks you through the seven-part structure: positioning your customer as the hero, defining their problem at three levels, casting your brand as the guide, laying out a clear plan, and writing calls to action. The source material is thorough, with templates for one-liners, BrandScripts, and website messaging. Honestly most useful when your marketing sounds like everyone else's and you need a systematic way to cut through the noise. Built by ClawFu, runs through MCP.

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skills.sh installs: 343
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill storytelling-storybrand --agent claude-code

Installs into .claude/skills of the current project.

Files

StoryBrand Framework

Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen.

When to Use This Skill

Creating or refining website messaging
Writing brand narratives and marketing copy
Building sales scripts and pitches
Clarifying confusing product positioning
Creating marketing one-liners
Redesigning homepage and landing pages
Training teams on consistent messaging

Methodology Foundation

Source: Donald Miller - "Building a StoryBrand" (2017)

Core Principles:

"What we think we are saying to our customers and what our customers actually hear are two different things."
"People don't buy the best products; they buy the products they can understand the fastest."
"The customer is the hero, not your brand."

The Two Fatal Mistakes: