Dan Kennedy Copy

This is for writing sales copy that actually drives immediate response using Dan Kennedy's no-nonsense direct marketing system. You'll structure offers with both low-threshold (free reports) and high-threshold (consultations) options, create urgency that passes the "sloth test" (would it force someone to move NOW?), and build follow-up sequences that don't let leads go cold. The skill applies Kennedy's 10 rules checklist to everything: specific offers, tracking mechanisms, clear instructions, and copy that sells rather than entertains. Best for direct mail, sales letters, landing pages, and any marketing where you need to track dollars in versus dollars out. It's built around the idea that if you can't measure the response, you shouldn't be doing it.

skills.sh installs: 318
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill dan-kennedy-copy --agent claude-code

Installs into .claude/skills of the current project.

Files

Dan Kennedy Direct Response Copywriting

Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles

When to Use This Skill

Writing sales copy that must generate immediate, trackable response
Creating direct mail pieces, sales letters, or landing pages for local businesses
Designing marketing funnels with clear offers at every stage
Breaking free from "brand advertising" that doesn't produce measurable ROI
Building follow-up sequences that convert leads into customers
Crafting offers with real urgency and clear calls-to-action

Methodology Foundation

Aspect	Details
Source	No B.S. Direct Marketing, Magnetic Marketing System
Expert	Dan Kennedy - Direct response legend, GKIC founder, consultant to hundreds of businesses
Core Principle	"Your agenda is simple: Sell something. Now." - Every piece of marketing must make an offer, track results, and be accountable