Cognitive Biases
This is a marketing optimization framework built on Kahneman and Thaler's behavioral economics research. It walks you through applying 16 cognitive biases to conversion challenges: loss aversion for copy, anchoring for pricing pages, decoy effects for product tiers, scarcity without manipulation. The methodology maps decision contexts to specific biases, then helps you design interventions backed by psychology rather than guesswork. Works well for conversion rate optimization, email campaigns, checkout flows, and anything where you're trying to move people from consideration to action. The two-systems framework alone (fast intuitive vs. slow analytical) is worth understanding if you write any customer-facing copy.
- skills.sh installs
- 305
- GitHub stars
- 150
- last updated
- Aug 21, 2026
Install
$ npx -y skills add guia-matthieu/clawfu-skills --skill cognitive-biases --agent claude-codeInstalls into .claude/skills of the current project.
Files
Cognitive Biases for Marketing
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it.
When to Use This Skill
Use this skill when you need to:
- Improve conversion rates by removing friction and applying behavioral nudges
- Design pricing pages that guide customers toward optimal choices
- Write copy that resonates with how people actually process information
- Create urgency and scarcity that feels authentic, not manipulative
- Increase email open rates and click-through rates
- Reduce cart abandonment by understanding decision barriers
- Build loyalty programs that drive repeat behavior
- Design onboarding flows that drive activation
- A/B test strategically based on behavioral hypotheses
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- Repository
- github.com/guia-matthieu/clawfu-skills
- Categories
- Documentation, Marketing & SEO, Design & UI/UX
- First seen
- Jun 3, 2026
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