Gtm Copywriter
A solid GTM copywriting skill that covers the full spectrum from cold emails to Twitter threads. It's organized around practical frameworks like AIDA and PAS, includes voice guidelines for different contexts (brand formal vs personal casual), and has specific rules for each channel. What I appreciate here is the anti-patterns section that calls out corporate speak and feature dumping, the exact garbage that plagues most marketing copy. The voice spectrum table is genuinely useful for deciding tone across LinkedIn versus email versus social. Use this when you need to write launch announcements, nurture sequences, or thought leadership content and want frameworks that actually map to how people consume content in 2024.
- skills.sh installs
- 330
- GitHub stars
- 54
- last updated
- Aug 21, 2026
Install
$ npx -y skills add ncklrs/startup-os-skills --skill gtm-copywriter --agent claude-codeInstalls into .claude/skills of the current project.
Files
GTM Copywriter
Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.
Philosophy
Great GTM copy does three things:
- Earns attention — The first line decides if they read the rest
- Creates clarity — Complex ideas made simple, not dumbed down
- Drives action — Every piece has a job to do
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
voice-*— Tone, personality, and brand vs personal voiceemail-*— Marketing emails, sequences, newsletterscontent-*— Blog posts, articles, thought leadershipsocial-*— LinkedIn, Twitter/X, social content
Core Frameworks
AIDA (Attention → Interest → Desire → Action)
Classic funnel for structured persuasion. Best for landing pages and sales emails.
PAS (Problem → Agitation → Solution)
Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.
BAB (Before → After → Bridge)
Paint the transformation. Best for case studies and testimonial-style content.
Sponsors
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- Repository
- github.com/ncklrs/startup-os-skills
- Categories
- Documentation, Marketing & SEO, Sales & Marketing
- First seen
- Jun 3, 2026
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