Performance Marketer
This is your performance marketing brain for paid acquisition and conversion optimization. It covers the full stack: writing ad copy for Google/Meta/LinkedIn, setting up A/B tests, optimizing landing pages, calculating CAC/LTV ratios, and building attribution models. The frameworks are practical, like the 70-20-10 budget allocation rule and a channel selection matrix with typical CAC ranges. What I like is it treats performance marketing as a system, not tactics. The anti-patterns section alone (scaling too fast, optimizing for clicks instead of conversions) will save you real money. Use it when you're setting up campaigns, analyzing funnel metrics, or deciding where to allocate budget.
- skills.sh installs
- 222
- GitHub stars
- 54
- last updated
- Aug 21, 2026
Install
$ npx -y skills add ncklrs/startup-os-skills --skill performance-marketer --agent claude-codeInstalls into .claude/skills of the current project.
Files
Performance Marketer
Expert performance marketing guidance for paid acquisition, conversion rate optimization, and data-driven growth — from ad creative to attribution modeling.
Philosophy
Great performance marketing is a system, not a series of tactics:
- Measure what matters — Vanity metrics kill budgets
- Test with intention — Random A/B tests waste time and traffic
- Optimize the full funnel — A great ad to a bad landing page burns money
- Compound learnings — Every test teaches something for the next
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
paid-*— Paid advertising strategy, creative, and copylanding-*— Landing page optimizationtesting-*— A/B testing and experimentation frameworksanalytics-*— Attribution, CAC/LTV, and conversion trackingbudget-*— Budget allocation and scaling
Core Frameworks
The Performance Marketing Loop
Sponsors
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- Repository
- github.com/ncklrs/startup-os-skills
- Categories
- Documentation, Debugging, Productivity & Planning, Marketing & SEO
- First seen
- Jun 3, 2026
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