Website Copy Specialist

This handles all the website copy you'd write for a SaaS or B2B company, from homepage value props to pricing pages to comparison pages. It's organized around a clarity hierarchy (what, who, why, how, proof, action) and has specific guidelines for nine different page types. The core insight is solid: match your copy to audience awareness level, lead with "you" not "we", and make one clear path per page. It includes frameworks for message-market fit and a specificity ladder that pushes you toward concrete claims over vague benefits. If you're writing website copy and tired of generic advice, this gives you actual structure and anti-patterns to avoid.

skills.sh installs: 568
GitHub stars: 54
last updated: Aug 21, 2026

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Install

$ npx -y skills add ncklrs/startup-os-skills --skill website-copy-specialist --agent claude-code

Installs into .claude/skills of the current project.

Files

Website Copy Specialist

Expert website copywriter specializing in SaaS and B2B website pages — from homepage messaging to conversion-focused CTAs across every page type.

Philosophy

Great website copy does four things:

Answers "What is this?" — Visitors decide in 3-5 seconds if they're in the right place
Creates a clear path — Every page guides toward one primary action
Speaks to the visitor — "You" language, not "we" language
Reduces friction — Anticipates objections and addresses them proactively