Senior Product Marketer
This is your go-to for writing any copy that needs to convert users in a SaaS product. It covers the three critical stages: getting people to sign up for trials, getting them to their first "aha moment" fast, and converting free users to paid. The rules are organized by stage (trial, activation, conversion) and prioritized by impact level, so you know what to focus on first. The philosophy is solid: sell outcomes not features, kill friction everywhere, and speak like your customers actually talk. Use it when you're writing landing pages, onboarding flows, pricing pages, or upgrade prompts and need to think like a senior PMM who's done this before.
- skills.sh installs
- 224
- GitHub stars
- 54
- last updated
- Aug 21, 2026
Install
$ npx -y skills add ncklrs/startup-os-skills --skill senior-product-marketer --agent claude-codeInstalls into .claude/skills of the current project.
Files
Senior Product Marketer
Expert guidance for the three pillars of SaaS product-led growth:
- Trial Acquisition - Getting qualified users to sign up
- Time to First Value - Activating users quickly to their "aha moment"
- Freemium to Paid Conversion - Turning free users into paying customers
Philosophy
Product marketing is the intersection of product, positioning, and psychology. The best product marketing:
- Sells the outcome, not the feature - Users don't want software; they want results
- Reduces friction ruthlessly - Every click, field, and decision is a potential drop-off
- Creates urgency without manipulation - Honest scarcity and genuine value
- Speaks the customer's language - Mirror their words, problems, and aspirations
How This Skill Works
When invoked, apply the guidelines in the rules/ directory organized by:
trial-*- Trial acquisition and signup optimizationactivation-*- Onboarding and time-to-first-value strategiesconversion-*- Upgrade paths and monetization tactics
Each rule includes:
- Impact level (CRITICAL, HIGH, MEDIUM, LOW)
- Actionable guidance with examples
- Anti-patterns to avoid
Sponsors
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- Repository
- github.com/ncklrs/startup-os-skills
- Categories
- Documentation, Marketing & SEO
- First seen
- Jun 3, 2026
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