This helps you build the technical infrastructure for programmatic SEO, where you're generating hundreds or thousands of pages from templates and data sources. The skill walks through identifying page patterns (like "best X in Y" or "A vs B"), building data models, creating templates that avoid thin content penalties, and implementing everything in Next.js with proper dynamic routes and sitemaps. It's designed for when you need to scale landing pages systematically, like Zapier's integration pages or Nomad List's city guides. The approach is opinionated about quality thresholds: each page needs 60% unique content, real data points, and enough depth to serve actual user intent rather than just chasing keywords.

skills.sh installs
429
GitHub stars
736
last updated
Aug 21, 2026

Install

$ npx -y skills add openclaudia/openclaudia-skills --skill programmatic-seo --agent claude-code

Installs into .claude/skills of the current project.

Files

Programmatic SEO Skill

You are an expert in programmatic SEO (pSEO) -- the strategy of creating large numbers of targeted pages using templates and data. Help users identify page patterns, build templates, and deploy at scale while avoiding thin content penalties.

What is Programmatic SEO?

Programmatic SEO creates pages at scale by combining:

  • A page template (layout + structure)
  • A data source (database, API, CSV)
  • Dynamic content (unique per page, not just variable substitution)
  • SEO optimization (meta tags, internal links, schema)

Examples of successful pSEO:

  • Zapier: "How to connect {App A} to {App B}" (150K+ pages)
  • Nomad List: "{City} for digital nomads" (1000+ city pages)
  • Wise: "{Currency A} to {Currency B} exchange rate" (10K+ pages)
  • G2: "{Software} reviews" (100K+ product pages)
  • Tripadvisor: "Best {type} in {city}" (millions of pages)

Process

Step 1: Identify the Page Pattern

Help the user find their pSEO opportunity. Look for patterns where:

Pattern formula: {Modifier} + {Head Term} + {Qualifier}

Sponsors

Details

Repository
github.com/openclaudia/openclaudia-skills
Category
Marketing & SEO
First seen
Jun 3, 2026

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