Referral Program
This walks you through building referral programs with actual frameworks you can use. You get templates for one-sided and two-sided incentives, viral coefficient calculations with real examples, and channel-specific copy for email, social, and in-app prompts. The case studies are genuinely useful, breaking down what Dropbox, PayPal, and Airbnb actually did with numbers included. It also covers the technical checklist and fraud prevention, which matters because referral abuse can kill your economics fast. The landing page structure and tiered reward examples give you something concrete to start from instead of figuring it out yourself.
- skills.sh installs
- 431
- GitHub stars
- 736
- last updated
- Aug 21, 2026
Install
$ npx -y skills add openclaudia/openclaudia-skills --skill referral-program --agent claude-codeInstalls into .claude/skills of the current project.
Files
Referral Program Design
Design effective referral programs and viral loops that drive sustainable growth.
1. Referral Program Frameworks
One-Sided Incentives
Only the referrer gets rewarded.
Best for:
- Products with strong organic word-of-mouth
- Low-friction signups where the referred user needs no extra motivation
- Cost-sensitive businesses
Examples:
- Uber: "$10 credit for every friend you refer"
- Amazon Associates: Commission on referred purchases
Template:
Refer a friend and get [reward].
Share your unique link: [referral_url]
Two-Sided Incentives
Both referrer and referred user get rewarded.
Best for:
- Products requiring activation effort from new users
- Competitive markets where new users need a nudge
- Subscription businesses
Examples:
- Dropbox: Both get 500MB extra storage
- Airbnb: Referrer gets $25 credit, friend gets $40 off first stay
- PayPal: Both get $10 when friend makes first transaction
Template:
Give [friend_reward], get [referrer_reward].
Share your link and you both win: [referral_url]
Tiered Incentives
Rewards increase with number of successful referrals.
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- Repository
- github.com/openclaudia/openclaudia-skills
- Categories
- Design & UI/UX, Office & Documents
- First seen
- Jun 3, 2026
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