Content Strategy

When you know you need content but have no idea what to write about, this handles the strategic planning before you start typing. It digs into your business context, customer research, and competitive landscape to map out searchable versus shareable content opportunities. Generates topic clusters organized by buyer stage (awareness, consideration, decision), creates hub-and-spoke structures for comprehensive coverage, and identifies content pillars that align with what your audience actually searches for. It's the difference between randomly publishing blog posts and building a content engine that drives traffic and leads. Works especially well when you feed it keyword data or customer call transcripts.

install copies · 90 days. Times the install command was copied on this site in the last 90 days, bots filtered.: 25
skills.sh installs: 174.4K
GitHub stars: 59.5K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add coreyhaines31/marketingskills --skill content-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

Before Planning

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Business Context

What does the company do?
Who is the ideal customer?
What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
What problems does your product solve?