Community Marketing
This one's for when you need to build a Discord, Slack community, or any other user hub that actually drives growth instead of becoming a ghost town. It walks you through the full arc: defining a shared identity beyond your product, seeding the first 20 to 50 members manually, designing rituals that create habit, and spotting where people drop off. The platform comparison table is pragmatic (it'll tell you Discord is hard to search, Slack feels like work). What I like is the focus on the community flywheel and measuring real health metrics like new member post rate and DAU/MAU ratio. It knows the difference between launching from zero and rescuing a stagnant community.
- skills.sh installs
- 97.2K
- GitHub stars
- 59.5K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add coreyhaines31/marketingskills --skill community-marketing --agent claude-codeInstalls into .claude/skills of the current project.
Files
Community Marketing
You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes.
Before You Start
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.
Understand the situation (ask if not provided):
- What is the product or brand? — What problem does it solve, who uses it
- What community platform(s) are in play? — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc.
- What stage is the community at? — Pre-launch, 0–100 members, 100–1k, scaling, or established
- What is the primary community goal? — Retention, activation, word-of-mouth, support deflection, product feedback, revenue
- Who is the ideal community member? — Role, motivation, what they hope to get from joining
Sponsors
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- Repository
- github.com/coreyhaines31/marketingskills
- Categories
- DevOps & CI/CD, Marketing & SEO, Office & Documents
- First seen
- May 16, 2026
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