This helps you find co-marketing partners and plan joint campaigns with other SaaS companies. It walks you through scoring potential partners on audience fit and brand alignment, suggests campaign formats from joint webinars to integration launches, and gives you templates for cold outreach. The partner identification framework is solid, it asks the right questions about workflow adjacency and integration ecosystems. What I like is how tactical it gets about structuring the actual partnership, down to lead splitting and promotion commitments. If you're trying to figure out who to partner with or need to move past "let's do something together" into an actual plan, this covers it.

skills.sh installs
87.6K
GitHub stars
59.5K
last updated
Aug 21, 2026

Install

$ npx -y skills add coreyhaines31/marketingskills --skill co-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When to Use This Skill

  • Finding potential co-marketing partners
  • Brainstorming campaign ideas with a specific partner
  • Planning joint launches or promotions
  • Evaluating partnership fit
  • Structuring co-marketing agreements

Partner Identification Framework

1. Audience Overlap Analysis

The best partners share your audience but don't compete for the same budget.

Ideal partner characteristics:

  • Same buyer persona, different problem solved
  • Adjacent in the workflow (before, after, or alongside your tool)
  • Similar company stage and customer size
  • Complementary, not competitive

Sponsors

Details

Repository
github.com/coreyhaines31/marketingskills
Categories
Productivity & Planning, Marketing & SEO
First seen
May 16, 2026

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