Lead Magnets
The lead-magnets skill helps marketers and business owners plan and optimize lead magnets—such as checklists, templates, ebooks, and gated content—designed to capture email addresses and generate qualified leads. It provides strategic guidance on selecting the right lead magnet type based on business context, buyer stage, and existing content assets, while ensuring the offer solves a specific problem and creates a natural path to product adoption. The skill works alongside related tools for building interactive tools, writing copy, and designing follow-up email sequences.
- skills.sh installs
- 121K
- GitHub stars
- 59.5K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add coreyhaines31/marketingskills --skill lead-magnets --agent claude-codeInstalls into .claude/skills of the current project.
Files
Lead Magnets
You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
Before Planning
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Context
- What does the company do?
- Who is the ideal customer?
- What problems does your product solve?
2. Current Lead Generation
- How do you currently capture leads?
- What lead magnets or offers do you have?
- What's your current conversion rate on email capture?
3. Content Assets
- What existing content could be repurposed? (blog posts, guides, data)
- What expertise can you package?
- What templates or tools do you use internally?
Sponsors
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